Bespoke Travel Curation  ·  Brad Luck, Principal

Luck &

Latitude

Where extraordinary journeys are crafted, not booked.

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BL
Brad Luck
Principal & Travel Curator
15+
Years of
Expertise

Your Curator

Meet Brad Luck

Brad Luck is not a travel agent — he is a travel architect. With over fifteen years navigating the ancient temples of Kyoto, the cobblestoned streets of Florence, and everywhere in between, Brad brings an unmatched depth of knowledge and a deeply personal touch to every itinerary he crafts.


A specialist in Japan and Europe, Brad holds direct relationships with the finest ryokans, private villa owners, and local cultural experts across both regions. Yet his passion for discovery knows no borders — from Patagonia to the Maldives, no destination is beyond reach.

200+ Destinations Visited
500+ Journeys Crafted
98% Client Return Rate

Areas of Mastery

Signature Destinations

Two regions. Infinite depth. Brad's encyclopedic knowledge of Japan and Europe transforms travel into something truly transcendent.

● Signature Specialty
Japan
Cherry blossoms in Kyoto, the electric pulse of Tokyo, silence in mountain temples, steam rising from Hakone's onsen. Japan as you've never imagined it.
Explore Japan
● Signature Specialty
Europe
Private villa stays in Tuscany, Michelin-starred dinners in Paris, undiscovered villages in Portugal. Europe's soul revealed through an insider's eyes.
Explore Europe

The World Is Your Itinerary

Brad's passion extends to every corner of the globe. No destination too remote, too exotic, or too ambitious.

🌏 🌍 🌎 🕌 🏝️ 🧊
Inquire About Any Destination

How It Works

The Brad Luck Method

01
Discovery Call
We begin with a deep conversation about your dreams, travel style, budget, and past experiences to understand exactly what will resonate with you.
02
Bespoke Curation
Brad hand-crafts every detail — from accommodations and transport to private guides and exclusive access — creating a truly one-of-a-kind itinerary.
03
Refinement
We collaborate until every element is perfect. Your itinerary is a living document shaped until it truly captures the journey you've been dreaming of.
04
White-Glove Journey
From departure to return, Brad remains your dedicated concierge — available around the clock to ensure every moment unfolds flawlessly.

The Luck & Latitude Difference

What We Deliver

🏯
Exclusive Access
Private dinners in closed museum halls, after-hours temple visits, reserved ryokans that never appear online. Brad's relationships open doors money alone cannot.
🗺️
Hyper-Personalization
Every itinerary is written from scratch. No templates, no packages. Your trip is as unique as your fingerprint — built around exactly who you are.
🛎️
24/7 Concierge
Brad remains your direct point of contact throughout your journey. Flight delays, spontaneous wishes, last-minute changes — handled with grace and efficiency.
🏨
Curated Stays
From intimate family-run ryokans to heritage palazzo suites, every property is personally vetted by Brad to ensure it exceeds every expectation.
🍜
Culinary Immersion
Private cooking lessons, market tours, reservations at tables otherwise fully booked for months. Food is the beating heart of every Luck & Latitude itinerary.
✈️
Seamless Logistics
Transfers, rail passes, private drivers, flight upgrades — every logistical detail coordinated to perfection so you never have to think about anything but the moment.

Traveler Stories

Words from the Road

Brad didn't just plan our honeymoon in Japan — he created a memory that lives in us forever. Every single detail felt like it was designed for us alone.

Sarah & James M.
Tokyo · Kyoto · Hakone

I've used travel agents before. Then I worked with Brad. The difference is incomprehensible. Our Tuscany trip was the finest two weeks of our lives.

Robert & Claire D.
Florence · Siena · Amalfi Coast

Brad arranged a private sunrise visit to Senso-ji before the crowds arrived. Standing there in complete silence — I wept. That is Brad's gift to his clients.

Margaret H.
17-Day Japan Journey

We asked Brad for somewhere completely off the beaten path. He sent us to the Azores. We had never even heard of them. It became the greatest trip of our lives.

The Patel Family
Azores, Portugal

Begin Here

Let's Plan Your Journey

Every extraordinary journey begins with a conversation. Tell Brad where you'd like to go — or where you've always dreamed of going. He'll handle everything else.

✉️
Email
brad@luckandlatitude.com
📞
Direct Line
+1 (202) 555-0191
🕐
Response Time
Within 24 hours
🌐
Specialties
Japan · Europe · Worldwide